PEPSI-COLA
In 1898, a pharmacist named Caleb Bradham developed and marketed a cola drink. In
1903 he registered the "Pepsi" trademark.
One of Americas favorite soft drinks almost didn't make it to the "Taste Test" stage... several times.
The ability of the product to survive several bankruptcies, numerous management changes, and major internal squabbles made it an even stronger player in the bid for consumer taste acceptance.
Pepsi was one of the early leaders in the testing of cone top cans for their cola drink. In 1948 they tested a 12 ounce cone top can with a bottle cap design on the label. Results were not satisfactory because of a poor can liner and leaking cans.
In 1950 they tried again with the double dot (a colon between the name "Pepsi" and "Cola" used until 1951 when a period or single dot logo came into existence) logo on a 12 ounce cone top can which sold "3 for $.25". The double dot can was produced by the Pepsi bottler in Alton, IL in Continental cans.
The third can in the series, the single dot logo, was put on the market about 1952.
Countless can and bottle generations have followed the early introduction of the canned soda.
| PEPSI (VM #1) Bottle Cap Design-Double Dot |
DATE SIZE VALUE |
1948 12 oz $ 1,500.00 |
(1-1) COLA |
| PEPSI (VM #2) Saw Tooth Design-Double Dot |
DATE SIZE VALUE |
1949 12 oz $ 270.00 |
(2-1) COLA |
| PEPSI (VM #3) Bottle Cap Design-Single Dot |
DATE SIZE VALUE |
1952 12 oz $ 250.00 |
(3-1) COLA |
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