There are so many signs that grab our attention that our minds can't focus on and absorb all the messages that are bombarding us continuously. The creative ones among the throngs of "sign-makers" figured out the attention problem long ago, and have crafted signs that are "attention-getters." They found that by using catchy phrases or word combinations in naming their businesses or products, they were more likely to grab our attention for that important second to ensnare us and entice us to visit and spend some of our money.